Showing posts with label Aerial. Show all posts
Showing posts with label Aerial. Show all posts

Thursday, August 28, 2014

Trade show here we come

Just like fashion designers, we have our custom pieces (haute couture) and our collections (ready-to-wear). However, we don’t walk our carpets down the runway, so trade shows are where we present our collections “in the wool” to current and potential retailers.

We are shortly off to NYICS – the New York International Carpet Show - taking place this year from September 7 – 9. It’s been interesting to see this relatively new fair (10 years) steadily growing. Domotex in Germany and Forza Tappeti in Italy are longer-running and among the ones we have attended regularly during our 25 years in the business.




While a show is always a special time to connect with trusted retailers, friends and trends, two particularly exciting things are happening for us this year. After XX years of introducing collections, this is the first time we will present a collection made with natural dyes. And, it’s also the first time we will host a draw at our booth when, in collaboration with our fair trade endorser Label STEP, we will draw the winner of a stunning (if we say so ourselves) handknotted rug.


The Natural Dye Collection was only set into motion during Carol Sebert’s spring trip to Nepal when she finally discovered a dye master with the requisite skill in natural dyes. Once the design “Percolate” was established, then came the inevitable of  toing and froing with samples in various colourways. We finally settled on five for the launch of the collection but only one of them has made it off the loom in time for the show. Mulberry, which will take pride of place at our booth, thankfully arrived in Toronto last week.


Unlike fashion, our collections are not tied to a particular year and season. While rugs within collections continue to be popular with our retailers, we continue to add designs and colourways.  Consequently, also up front and centre in the booth, will be Drift and Shale, two new designs for the XXV Collection released in 2013. Within that collection, we will also premiere three new colourways of the highly popular Dream design, and a blue version of  much-loved Suspension.


In our Toronto office, Abigail Williams is the chief logistician for trade shows because - in addition to her design work - she also manages CMI’s relationships with retailers. In order to have the new designs in time for the show, she is in constant communication with the different mills. She, more than anyone, breathed a heavy sigh of relief when Shale left Nepal on Monday headed directly to New York via Fedex.

Last week, Abigail was busy was selecting all the rugs she wanted for the show and physically  loading them up on a skid. In New York, she will unload them and make them all pretty with the input of president Carol Sebert who is naturally an essential member of the trade show delegation.


Abigail still has to finalize the details of the draw with Reto Aschwandan who will travel to New York from Label STEP’s headquarters in Switzerland. The rug raffle has an interesting history dating back to our anniversary celebrations last November when many visitors were invited to take part in the design process. From the 60 designs that emerged, six were selected for online voting and “#58” was the design that headed off to Nepal. No doubt, Abigail is looking forward to making the call that tells someone they are the lucky winner of a one-of-kind rug valued at $5,000.



And when business moves from the trade show to somewhere more comfortable, our favourite place to entertain clients in New York is the Soho Grand hotel where many of our rugs can be appreciated in situ. Nothing is more apt than discussing floorcoverings in the bar area while gazing upon a splendid sweep of our woven axminster.



Abigail doesn’t know it yet, but once the trade show business is complete, there’ll be a quick trip to the Park Hyatt. The hotel only opened last week, so it will be the first opportunity to inspect our lobby carpeting. And thinking back to our collections, it’s interesting to note that although the Park Hyatt was a custom project, the designer at Yabu Pushelberg actually chose to use the Glow design from our Aerial collection which was remastered in an exclusive colour combination.


Tuesday, November 24, 2009

Unbridled Enthusiasm




Greetings from Creative Matters!


Carol and Ana returned this past weekend from their trip to Nepal. Carol managed to steal a few hours from her busy trip, to visit the Goodweave site where children are taken after being rescued from forced labour in carpet mills. While she was there, she taught an art class for the 33 students who are living there at the moment. After she left, Carol sent the most uplifting email from Nepal - very inspiring! I had to share:


I had such a fun day I felt I had to report right away.

I went to the home where the kids live at Rugmark/Goodweave today with paper, paints (house paint tinted yellow pink and blue) black ink and paintbrushes. The kids were really excited that we were going to have an afternoon of art. I began with them all up on the roof of their home, as it was a gloriously sunny day. We sat in a big circle and started with the ink and did life drawing, which of course, was absolutely hilarious. I got one of them to model and at first they were shy and their poses a bit dull, but one by one (I guess I had about 15 models by the end) the poses became more elaborate. There were lots of judo-like poses by the boys and tiger-like poses from the girls. They all just leapt into painting with marvelous abandon!



I then had them take the black and white paintings and add colour. By this time, the paint was starting to get all over the place, including in my hair as it was quite a flurry - paint pots were spilling, what with 33 kids exuberantly painting... but they were so into it, and so incredibly focused. I've done workshops like this before and there are generally a few goofballs that really can be disruptive, but not these kids - they worked really hard.



After about an hour I wanted to do one larger piece. I wanted them to try working larger so the full sheet that was 24”x36”. I instructed them to paint themselves in a setting that they liked and WOW, the results were amazing. Many of them did houses with the Himalayas in the background with clouds in the sky and big suns. One boy painted the RugMark house that they all currently live in with him on the roof flying a kite; another boy drew himself as almost a cartoon superman type figure in a charming landscape. Gorgeous work. And they were so proud of themselves - I couldn't take enough pictures of them holding their artworks, it was absolutely lovely.



A touching moment was when one girl, who had just arrived the day before, who was too shy to do anything but watch finally picked up a paintbrush (well I may have put it in her hand). She did a lovely figure painting all pinks and blues. You could just sense her feeling more settled and part of the group. The warden and I were both really pleased to see that.




Namaste,


Carol




Monday, January 12, 2009

Our bags are packed and we're INCREDIBLY excited to go!



Happy New Year! Gutes Neues Jahr!

It's January 2009! We're packing our bags/crates/boxes for Domotex in Hanover, Germany in preparation for our international launch of the additional pieces to our Aerial Collection.
Domotex is one of the largest carpet focused trade shows in the world, featuring a diverse range of offerings, presented by some 1,350 exhibitors from
60 different nations.


And here's an exciting tidbit - we've received news that we are short listed for an award! We're crossing our fingers. In the words of the organizers:

"These awards are given for innovative design, creativity and quality in the handmade carpet sector. The CDA are the benchmark for this industry and the place to showcase new trends".


As well, 3 of our rugs have been chosen for "floorforum", designed by the internationally renowned designer Ulf Moritz. This is an area of the show that is reserved to showcase trend and innovation in the carpet design field and we're delighted and flattered to be a part of it. Again in the words of the organizers:

The theme is "less is more", and the focus here is on the natural, tactile quality of textured carpets, which bring warmth and feeling to any room with their subdued colours, restful patterns and their suitability for any setting. Dramatic textures and natural textiles are seen from a new angle here in a sensitively staged display.


Carol, Donna, Erin and Ana, will be welcoming international visitors to our booth in Hall 3 Stand 54, and look forward to positive feedback for the Aerial Collection. It is an amazing fair with every type of carpet
imaginable, available from vendors worldwide. We look forward to sharing our experiences and the information on new innovative products upon our return. If we get a second, we'll try to post some pics and info while we're there!

See you! auf Wiedersehen!